Lately i found out that large website merchants — this is how i can call them– charge extra for S.E.O. this is ok…but there is a catch.
If you don’t accept the S.E.O. package as customer, when they first build your site, they produce a site that is not Search Engine Friendly and the customer cannot even have the possibility to add meta tag and meta description at his content and his site.
S.E.O. stands for “Search Engine Optimization”, that means that if someone pays you for that, you must optimize something not creating a Search Engine Friendly site and then say ok now it is optimized.*
I think if someone thinks of himself as an ethical professional, should always build Search Engine Friendly Sites.
*This should only happens when you redevelop an existing site made a thousand years ago.